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Case study

RenewAire WordPress Redesign

WordPress redesign support

WordPress & Front-End SupportSister company
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At a glance/ summary
Problem
The redesign needed hands-on WordPress and front-end support to balance design intent, content structure, SEO, and multilingual needs.
My role
WordPress & Front-End Support
Outcome
A redesigned WordPress marketing site with a maintainable content and SEO foundation.

Overview

Supported a full WordPress redesign for RenewAire, a sister company, focused on the marketing site build, content, and SEO.

Role & ownership

WordPress and front-end support alongside the marketing team. I contributed build, content, and SEO work rather than owning the entire redesign.

Technical approach

Worked in Elementor with WPForms and Yoast, migrated and structured content, set up translation workflows, and tuned on-page SEO and usability.

Key decisions

  • Elementor plus reusable patterns to keep the marketing team self-sufficient
  • Yoast-driven on-page SEO and clean content structure
  • Translation workflow to support multilingual content

Selected screens

RenewAire WordPress homepage with a hero, an About RenewAire section, Commercial and Residential ERV sections, featured products, an ERV benefits section, and a How To Buy area. (opens the full screenshot in a new tab)
RenewAire WordPress homepage — hero, ERV sections, featured products, and benefits.
RenewAire Energy Recovery Ventilators and Dedicated Outdoor Air Systems landing page with Commercial ERVs, Residential ERVs, and Parts & Accessories sections plus certification, maintenance, and reliability highlights. (opens the full screenshot in a new tab)
ERV / DOAS product landing page — commercial, residential, and parts sections.
RenewAire Indoor Air Quality article page with long-form content, ventilation-strategy house diagrams for exhaust-only, balanced, and energy-recovery ventilation, an explainer video, and an FAQ accordion. (opens the full screenshot in a new tab)
Indoor Air Quality article — ventilation-strategy diagrams, video, and FAQ.
RenewAire Maintenance and Cleaning support page with a maintenance video, a Find Your Manual tool, and commercial and residential ERV maintenance sections. (opens the full screenshot in a new tab)
Maintenance & cleaning support page — manual finder and maintenance guides.
RenewAire Case Studies listing page with a featured stadium case study and a paginated grid of application case studies across schools, municipal, healthcare, and other markets. (opens the full screenshot in a new tab)
Case Studies library — featured case study and a paginated application grid.

Stack

WordPressElementorWPFormsYoast SEOContent migrationTranslation